All of the comments posted are really interesting and I am glad people have taken an interest into this topic. Two points brought up from the comments that I wish to elaborate on include your web getting to know you and how effective is advertising.
It is true that the web will get to know you better. When you log into Facebook or Google that you will be seeing will know that you want to see them. Now this isn’t trying to personify ads, but that the algorithms behind them will understand the best-suited ads for you. And this leads into the second point that advertisements will become more effective since they will appeal to your interests. The ad maybe to buy something but the ad can simply be link to a cool news article. The evolution of advertising due to the web are subtly changing from those wish are trying to persuade and push consumers to those that wish to encourage participation with brands and make consumers happy.
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